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Title “We Have Taken a Major Step Forward Today”: The Use of Twitter by Spanish Minor Parties
Authors Pineda A. , Fernández Gómez J.D. , REBOLLO BUENO, SARA
External publication No
Means South. Commun. J.
Scope Article
Nature Científica
SJR Quartile 2
SJR Impact 0.35
Web https://www.scopus.com/inward/record.uri?eid=2-s2.0-85101051203&doi=10.1080%2f1041794X.2021.1882545&partnerID=40&md5=c8e4990cc414ce316fc53fa86cd114aa
Publication date 01/01/2021
ISI 000619042200001
Scopus Id 2-s2.0-85101051203
DOI 10.1080/1041794X.2021.1882545
Abstract Minor parties–also known as “third parties” in the US–are integral components of democratic systems. Despite being ignored by the mainstream media, contemporary Spanish politics reveal that minor parties may challenge the hegemony of traditional organizations, and even enter parliamentary politics. This paper analyzes Spanish minor parties’ social media communication in the context of the April 2019 election. A sample of 1,498 tweets was content-analyzed, gathered from the official Twitter profiles of the four main national minor parties: PACMA, the Communist Party of the Spanish Peoples, Zero Cuts, and VOX. Results indicate a lack of party-citizen interaction, as well as a meta-campaigning approach whereby the tweets’ topics and functions are mostly related to the parties themselves and campaign behavior. © 2021 Southern States Communication Association.
Keywords Minor party communication; social media and politics; Spanish minor parties; Twitter
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