| Title | Selling (In)security: The fear/hope binomial as security company\r branding strategy |
|---|---|
| Authors | REBOLLO BUENO, SARA |
| External publication | Si |
| Means | Examining the Future of Advertising and Brands in the New Entertainment Landascape |
| Scope | Capítulo de un Libro |
| Nature | Científica |
| Publication date | 10/05/2023 |
| Universidad Loyola members |