| Abstract |
The present study addresses the use of fear-generating strategies and techniques related to the theory of propaganda in audio-visual productions, focusing on the analysis of the dystopian series known as The Handmaid\'s Tale. Although fear is commonly used in propaganda as a tool for social control and political domination, this study asks whether it is used in the political systems represented in audio-visual dystopias, as these are reflections of current fears of a catastrophic future. To achieve this objective, the study herein uses content analysis applied to the first three seasons of the aforementioned series through scenes in which Fred Waterford, Serena Joy and Aunt Lydia appear in the narrative as representatives of Gilead. © 2022, CEU Ediciones. All rights reserved. |
