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Título Predicting Behavioral Intentions of Active Sport Tourists in a Non-traditional Event: The Case of Obstacle Course Runners in Spain
Autores Luo, Shiyi , Saldana, Lazaro Mediavilla , Alexandris, Kostas , FRANCO ÁLVAREZ, EVELIA
Publicación externa No
Medio Leis. Sci.
Alcance Article
Naturaleza Científica
Cuartil JCR 2
Cuartil SJR 1
Fecha de publicacion 30/09/2024
ISI 001338187100001
DOI 10.1080/01490400.2024.2411338
Abstract Non-traditional sport event has received much attention in recent years. The purpose of this study was to investigate the role of sport event image and attitudes toward event in predicting satisfaction with event and behavioral intentions. A sample of 182 obstacle course runners in Spain was surveyed to test the research model using structural equation modeling. The results showed that event characteristics, which is one of the dimensions of sport event image, and participants\' attitudes toward event positively influenced satisfaction, which in turn, together with attitudes, positively influenced behavioral intentions for repeat visits and recommendations. However, the destination characteristics dimension of sport event image had no impact on attitudes and satisfaction. Finally, satisfaction had a mediating effect on the relationships between event characteristics and behavioral intentions, and attitudes and behavioral intentions. The theoretical and practical implications of these results are discussed.
Palabras clave Attitude; destination; image; satisfaction; sport event
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