| Abstract |
Disinformation is a communicative phenomenon used in politics that is related to deception, with polarisation being one of its consequences. In order for misinformation to lead to polarisation, fear and insecurity are positioned as two important arguments, as they have the potential to reach the audience with great effectiveness. For this reason, this text analyses disinformation as a tool to encourage polarisation, studying the electoral political propaganda of the extreme right in Portugal and Spain. For this purpose, a rhetorical, semiotic and critical discourse analysis of Chega’s and Vox’s advertising graphics for the 2021 elections in Lisbon and Madrid, the two capitals of both countries, has been carried out. Results have been obtained in comparison, for example, the positioning of both parties as security providers. This strategy means that they present themselves as the only viable option for achieving the desired security and, in opposition, the others as insecurity and vulnerability. © 2023 Universidade da Beira Interior. All rights reserved. |
