| Title | The effects of person-related and environmental factors on consumers\' decision-making in agri-food markets: The case of olive oils |
|---|---|
| Authors | SALAZAR ORDÓÑEZ, MELANIA, Schuberth, Florian , Cabrera, Elena R. , Arriaza, Manuel , Rodriguez-Entrena, Macario |
| External publication | No |
| Means | Food Res Int |
| Scope | Article |
| Nature | Científica |
| JCR Quartile | 1 |
| SJR Quartile | 1 |
| JCR Impact | 3.579 |
| Web | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85049855822&doi=10.1016%2fj.foodres.2018.06.031&partnerID=40&md5=0fc3d4512a742f4e72165af52c3db398 |
| Publication date | 01/10/2018 |
| ISI | 000444357200043 |
| Scopus Id | 2-s2.0-85049855822 |
| DOI | 10.1016/j.foodres.2018.06.031 |
| Abstract | Refined olive oil (ROO) and extra virgin olive oil (EVOO) categories are\n different products with respect to their objective quality.\n Nevertheless, this quality gap is not reflected in the purchase\n behaviour of consumers in Spain, which is the main producer country\n worldwide. On the basis of economic theory, the price gap could be a\n part of the explanation; however, the objective price gap between EVOO\n and ROO has been on average around (sic)0.40 kg(-1) since the 2007/2008\n crop year in Spain. Therefore, this paper contributes to a more in-depth\n understanding of those factors, besides price, affecting consumers\'\n decision-making process in olive oil markets. We examine how consumers\n build their purchase preferences towards two products - namely EVOO and\n ROO-based on their evaluative judgements shaped by person-related and\n environmental factors. In doing so, a theoretical model is proposed and\n an empirical application in southern Spain is presented, using\n variance-based structural equation modelling (SEM) by means of partial\n least squares path modelling (PLS). The results show how attitude\n towards EVOO and ROO play a key role in explaining both EVOO and ROO\n consumption. In addition, taste preferences are shown to have an\n overriding moderator effect on the relationship between attitude towards\n ROO and consumption. Negative anticipated consequences regarding EVOO\n are core to shape consumers\' attitude towards ROO and also influence\n attitude towards the own product. Meanwhile, healthy shopping habits\n affect mainly attitude towards EVOO and the perceived value of private\n brands influences attitude towards ROO. |
| Keywords | Consumer behaviour; Person-related factors; Environmental factors; Olive oils; Moderator effects; Partial least squares path modelling |
| Universidad Loyola members |
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