| Title | Neurociencia en comunicación política: Un experimento sobre los discursos políticos en España |
|---|---|
| Authors | TAPIA FRADE, ALEJANDRO JOSÉ, Matellanes Lazo M. , Berdón Prieto P. , Martín Guerra E. |
| External publication | No |
| Means | Opcion |
| Scope | Article |
| Nature | Científica |
| SJR Quartile | 3 |
| SJR Impact | 0.193 |
| Web | https://www.scopus.com/inward/record.uri?eid=2-s2.0-84994407030&partnerID=40&md5=46db4e09b3f0683d54398f29259ad022 |
| Publication date | 01/01/2016 |
| Scopus Id | 2-s2.0-84994407030 |
| Abstract | This Article shows the results of an experiment in neuroscience of the discourses of nine political leaders in Spain. Its objective was to measure their attention and emotion by analyzing electrodermal activity in a group of 30 people. The results show significant differences in discourses with common patterns when there were abrupt changes in scenes or sound. The research could also warn two successful speech structures: One in continuous and sustained growth (both attention and emotion), and the other with an explosive start and subsequent maintaining both attention and emotion. © 2016, Universidad del Zulia. All rights reserved. |
| Keywords | Attention; Emotion; Neuroscience; Political communication |
| Universidad Loyola members |
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