Title La sala de prensa y el feedback en la página web de las diócesis españolas: su ajuste a los modelos de comportamiento corporativo de Grunig y Hunt
Authors TAPIA FRADE, ALEJANDRO JOSÉ, GOMEZ NIETO, BEGOÑA
External publication No
Means Estudios Sobre el Mensaje Periodistico
Scope Article
Nature Científica
JCR Quartile 4
SJR Quartile 3
SJR Impact 0.232
Web https://www.scopus.com/inward/record.uri?eid=2-s2.0-85052079011&doi=10.5209%2fESMP.59986&partnerID=40&md5=93f7c86a7d34830bf4f7e9184e152c37
Publication date 01/01/2018
Scopus Id 2-s2.0-85052079011
DOI 10.5209/ESMP.59986
Abstract The media current context forces the organizations to use channels of communication in which the presentation of the contents and the feedback, they are basic aspects to contact the different public ones of an effective way. For the Church as institution, the communication across the web page, turns into a need of the first order. This work analyzes the exhibition in web page of information and his possibilities of feedback. The results reveal that the Spanish dioceses, in relation to his behavior in web page, are in a bidirectional asymmetric state (in application of the theories of Grunig and Hunt); they offer a management adapted as for the exhibition of information both in structure and in contents, but the mechanisms of feedback used are improvable. © 2018 Universidad Complutense de Madrid. All rights reserved.
Keywords Catholic Church; Feedback; Grunig; Press Room; Website
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