| Title | Advertising effectiveness and eudaimonic happines can be good friends |
|---|---|
| Authors | LOZANO DELMAR, JAVIER, MUÑIZ VELÁZQUEZ, JOSÉ ANTONIO, PLAZA SANCHEZ, JUAN FRANCISCO |
| External publication | No |
| Means | III Annual conference for positive marketing |
| Scope | Ponencia del Congreso |
| Area | International |
| Event | III Annual conference for positive marketing |
| Start date | 31/03/2014 |
| End date | 01/04/2014 |
| Universidad Loyola members |
Manage cookies